Women and Health Reform
Ensuring the Health Care Needs of Women: 
Resources for Health Exchanges

Outreach and Enrollment

Questions to consider:

 How will your state ensure educational programs and enrollment systems are tailored to the meet the needs of women and their families to ensure maximum enrollment and utilization of health benefits?

 How will states inform women about the scope of benefits and exemptions in a manner that is simple and transparent?

 How will your state design an Exchange that minimizes gaps in coverage and maximizes continuous, comprehensive care for women and their families?

Lessons Learned:

Blue Cross Blue Shield of Massachusetts Foundation, Massachusetts Connector and Robert Wood Johnson Foundation, Implementing a Successful Public Education & Marketing Campaign to Promote State Health Insurance Exchanges

Enroll America and Families USA,The Ideal Application Process for Health Coverage

Kaiser Family Foundation, Explaining Health Reform: Uses of Express Lane Strategies to Promote Participation in Coverage

National Academy for State Health Policy, Hard Work Streamlining Enrollment Systems Pays Dividends to the Sooner State

State Health Access Data Assistance Center, Best Practices in SHAP Outreach, Eligibility, and Enrollment Activities

National Academy for State Health Policy, State Experiences with Express Lane Eligibility: Policy Considerations and Possibilities for the Future

U. Mass Medical School, National Academy of Social Insurance, Robert Wood Johnson Foundation, Establishing the Technology Infrastructure for Health Insurance Exchanges Under the Affordable Care Act: Initial Observations from the “Early Innovator” and Advanced Implementation States

Further Reading:

Georgetown University Health Policy Institute, Designing Navigator Programs to Meet the Needs of Consumers: Duties and Competencies

Commonwealth Fund,Realizing Health Reform's Potential: Maintaining Coverage, Affordability, and Shared Responsibility When Income and Employment Change

Connors Center for Women's Health and Gender Biology, Women and National Health Care Reform; Massachusetts Health Reform: Impact On Women's Health Issue Brief

Families USA, Brokers and Agents and Health Insurance Exchanges

Families USA, Language Access Checklist For Marketplace Implementation

Health Reform GPS, State Health Insurance Exchange Navigators

National Academy for State Health Policy and Robert Wood Johnson Foundation, Using Data to Drive State Improvement in Enrollment and Retention Performance

Robert Wood Johnson Foundation and National Academy of Social Insurance, Building a Relationship between Medicaid, the Exchange and the Individual Insurance Market

National Academy for State Health Policy and Robert Wood Johnson Foundation, New Denial and Disenrollment Coding Strategies to Drive State Enrollment Performance